E-COMMERCE Theory and Business Applications

Academic Utility: Aligned with university syllabi for business and commerce programs.
Security & Ethics: Explores encryption, cyber law, digital signatures, and best practices.
Future-Oriented Topics: Includes sections on blockchain, ERP, AI, and e-surveillance.
Case Studies: Real-world insights from Indian and global companies like Flipkart and YES Bank.

Author Dr. Rishu Roy

Dr. Rishu Roy is an accomplished academician, researcher, and author with deep expertise in e-commerce, digital business strategy, and management education. With a Ph.D. in Management and a strong background in technology-driven business practices, Dr. Roy has published multiple books and research papers focusing on the digital economy, ERP systems, electronic governance, and cybersecurity. Known for her engaging teaching style and academic rigor, she continues to inspire learners and educators alike in the fields of business and information systems.

Books

	Books:
1.	E-Commerce: Theory and Business Applications
2.	Other academic and reference publications in the field of e-governance and management (implied)

Other Academic Activities

	Other Academic Activities:
1.	Development of syllabi and academic modules for universities
2.	Mentoring postgraduate and doctoral students.
3.	Online lectures and digital education contributions

Professional-Qualification

Degree	University / Institution	Subject	Year of Passing	Class / Division
Ph.D	DAVV, Indore	Management	2007	NA
MBA	Govindram Saksaria Institute of Management and Research (GSIMR), Indore, (DAVV, Indore)	(Systems)	June 2002	Ist
B.Sc	Home Science College under RDVV, Jabalpur	Biology	March 2000	Ist
Higher Secondary	Christ Church Girls, Jabalpur (CBSE Board)	PCB	March 1996	Ist
High School	Christ Church Girls, Jabalpur (MP Board)	All Subjects	March 1994	Ist

Publications

Research-Paper

	Research-Paper Scan :
1.	Patent Registered on Conceptual Framework of AI on HRM-; Application No. 202221003373
2.	Attended and Certified Assessor for CII National HR Excellence Assessor Training Workshop scheduled from 18th - 20th May 2022 at Kolkata
3.	FDP on People Analytics and Digital HR from December 2020-March 2021 - IIM Indore
4.	Digital transformation, E-Commerce infrastructure, AI and blockchain in business, ERP and cloud integration in SMEs

Work- Exp

	Work Experience – 23 Years
	LEADERSHIP & GOVERNANCE
	HR supervision, academic oversight university liaison, and industry interface development.
	A pivotal role in designing HR policies, establishing operational systems, and streamlining processes.
	Work Experience in Business Schools.
	Technical Universities ,Online education platforms.

Membership

	Membership of Professional Bodies:
1.	Life Time Member of NHRDN - IL/IDR/14262/20210226.
2.	Life Time Members of Indian Society of Training and Development - R-1638/2017.
3.	Council Member of WICCI(Women’s Indian Chamber of Commerce & Industry).
4.	Chairperson ISTD Indore Chapter (2022-24) – Elected Position.
5.	Secretary ISTD Indore Chapter (2018-20) – Elected Position.
6.	On the Board of Managing Editor of Kasturi Ram College of Higher Education https://krcollege.in/page/researcher-s-voice-kasturi-ram-college-of-higher-education

Achievement

	Awards and Recognition :
1.	Awarded with “Best Small Chapter, ISTD” as Team in the year 2017-2018 and 2021-2022.
2.	Awarded with NPTEL Online Elite (Silver) Certificate in the course “Marketing Research and Analysis-I” in 2019.
3.	Awarded First Prize for the paper titled “Competency Mapping with Special Reference to IT Industry” in SICOM-2011 (Sanghvi Institute of Management and Science, Indore) in student’s category.
4.	Secured meritorious position (42nd Rank in M.P.) in High School

Job Profile

	Job Profile: Professor / Associate Professor / Head of Department (inferred from credentials)
1.	Teaching
2.	Research supervision
3.	Curriculum development
4.	Academic administration

About Book

In the digital era, electronic commerce is no longer a niche—it's a global force transforming economies, businesses, and lifestyles. E-Commerce: Theory and Business Applications by Dr. Rishu Roy provides a detailed and structured examination of how e-commerce has evolved from basic online transactions to a sophisticated ecosystem powered by cloud computing, artificial intelligence, mobile commerce, blockchain, and virtual currencies.

The book spans six core chapters and multiple case studies, delving into topics such as:

E-business models and digital marketplaces
Electronic payment systems and cybersecurity
E-retailing, m-commerce, and ERP integration
Data encryption, ethical practices, and e-governance
Emerging technologies and global e-waste issues

Preface

In today’s connected world, commerce is not bound by physical storefronts or local geographies—it is driven by code, data, and networks. This transformation inspired the writing of E-Commerce: Theory and Business Applications. This book was conceptualized to help learners grasp both the fundamentals of e-commerce and the strategic potential it holds for business innovation and growth. Whether it’s understanding digital marketplaces, managing cyber threats, or deploying ERP systems, this work bridges theory and application in a format accessible to both beginners and advanced learners.
I sincerely hope that this book acts as a springboard for further exploration and innovation in the field of digital trade.

Acknowledgement

I would like to extend my heartfelt gratitude to the institutions, colleagues, and students who have supported and inspired the writing of this book. Special thanks to Integrity Education India and its editorial team for their constant encouragement and professionalism. This book is also the result of valuable feedback and suggestions from readers, peers, and mentors who continue to contribute to the discourse on digital commerce. I remain grateful to everyone who played a role in transforming this vision into a reality.

Inside Book

	Content
Sr. No	Particulars	Page No
	Preface	iii
1.	Chapter – 1 E-Business, E-Commerce and M-Commerce	1-56
2.	Chapter – 2 Business Model and E-Marketplace	57-88
3.	Chapter – 3 Technology in E-Commerce	89-125
4.	Chapter – 4 Electronic Payment System	126-147
5.	Chapter - 5 Web and E-Commerce Security	Web and E-Commerce Security
6.	Chapter - 6 Future Trends and Issues in E-Commerce	187-230
7.	Chapter - 7 Case Studies	231-252